Matt Cutts, the head of Google’s Search Quality Team, is on the public record as stating that poor page load speed can lower your rankings in Google. That’s one very good reason to make sure your WordPress (or HTML or even Magento) hosting is fast.
Yet even if page load speed didn’t affect your Google rankings, what kind of user experience do you want for visitors to your site? Fast and usable or slow and frustrating? The answer is obvious but hardly any hosting companies are technically optimized for the MySQL database demands of WordPress and that’s why Traffic Planet Hosting easily beats other so-called big name hosting companies in independent Pingdom.com speed tests.